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Welcome!
The Insider is your newsletter. Every month we'll bring you articles of interest – information to help you manage
your practice successfully, long-term.
You'll find business advice and topics ranging from disease prevention to managing infectious disease, nutrition,
technology, teamwork among office staff members… and many others.
In most cases our writers are veterinarians – colleagues from Veterinary Operations here at Pfizer Animal Health.
Because this is your newsletter, the best ideas for articles come from you. What would you most like to read in The
Insider? What can we include that will be most helpful as you build your practice and your business?
Please let us know. You can reach us at the address below. We look forward to hearing from you, and we hope you
find The Insider interesting, practical and enjoyable.
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The Insider welcomes feedback, story ideas and comments in general. To talk with us, please call:
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Pfizer Animal Health invests over $300M annually in R&D.
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How to Develop a Comprehensive BRD Prevention Strategy
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The Four-Step Approach to the Pruritic Dog
By Michele Rosenbaum, D.V.M., Veterinary Operations, Pfizer Animal Health
Your last patient of the day is another itchy dog -- your fourth such case today. Sighing, you pick up the record and notice you are the third veterinarian Mrs.
Peters has seen about her pet Charlie, an 8-year-old Labrador retriever mix. As you introduce yourself you notice Charlie scratching and chewing constantly,
sending clumps of skin flakes and hair onto the floor.
A shopping bag full of past medications and internet print-outs of "miracle cures for allergy" rests on the exam table. Mrs. Peters tearfully asks,
"Please, doctor, you're our last hope. I've given him all of these medications and nothing seems to help."
As you start to reach for the long-acting corticosteroid vial, you think to yourself, "There's got to be something more I can
do for this poor dog and his devoted caregiver." So: What would you do for Charlie?
Continue Reading...
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What Makes Modified Live Virus Vaccines Different?
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Key Ideas to Consider When You Make Your Recommendation
By Greg Edwards, D.V.M., Veterinary Operations, Pfizer Animal Health
The marketplace offers many options when you choose vaccines. Some are formulated by companies that
do their own research, then develop them. Other vaccines are generics; they may well have the same
viruses listed, and use nearly identical USDA labels.
We'll take up some USDA labeling questions in another article, later on. The goal here is simply to help
clarify the differences among vaccines. Put more plainly: Why should you choose one vaccine over the other?
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Turn Your Meetings into 'Work Sessions that Work'
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Causes, Symptoms, Treatments: A Practical Overview
By Elizabeth Settles, D.V.M., Veterinary Operations, Pfizer Animal Health
A new global respiratory disease complex has been described in dogs, one that is similar to Shipping Fever in cattle.
Part of this disease complex has been around for a long time – Kennel Cough.
We now know that many different organisms and environmental factors can cause Canine Infectious Respiratory Disease (CIRD) ranging in severity from very mild to fatal outcomes. In outbreaks it is important to know what organisms you are dealing with so you can choose appropriate treatments and vaccines for prevention.
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Practice Management
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By The Insider Staff
Running a business and running a veterinary practice require skills so different that they
seem almost unrelated. Actually, they support each other.
It goes without saying that a great veterinarian will probably attract more clients. And yet,
without an organized, effective business supporting your veterinary skills, you risk losing
those hard-earned clients, and more, to another practice.
That's why you'll see the Practice Management logo, above, in every edition of The Insider.
We'll use this space to share tips, tactics, ideas and options that can help you build your
business and manage it more effectively.
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Communication Matters
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By Carol Barton, D.V.M., Veterinary Operations, Pfizer Animal Health
Let's be frank: Managing a veterinary practice in current economic times can pose many challenges.
Client visits are down and many owners are struggling with difficult decisions when it comes to
their beloved pet's care. These days more than ever, effective communication is a necessity, not an option.
More than 30 years of research in medical communication makes it clear: Communication and shared
decisions are essential. We're the experts in veterinary care. But generally speaking, owners
are the real experts when it comes to their pets.
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